Equestrians are a strange breed. For those who are not initiated into the world of horses, it seems strange that we spend hours upon hours in the stable – clean out stalls, swipe stable floors, measure hay, polish and toil, and really, all work taken into account - spend relatively few hours in the saddle. But we love it. There we find our peace. The sound of horses chewing on the evening hay, the broom making the stable clean again and the feeling we get when the job is done.

Regardless of national borders, equestrians understand each other. We speak the same language. The stable is our happy place. We don't mind the dirt. We don't mind the hard work. And when we meet, we know that we are the same kind.

We are equestrians and we have been since we were kids. We met in 1997, when our horses Lucky and Billy moved into the same stable. We were 17. We will forever be grateful to Lucky and Billy for bringing us together.

We have a dream of offering quality equipment that meets the needs of riders, in tough weather conditions and long days in the stable. And to do it in style. In honor of Lucky and Billy.

Our journey does not begin with the official launch of our brand - nor does it in any way end here. We continue to work on a number of products and look forward to sharing them with you.

But while you wait for the perfect riding equipment, we offer you the coolest socks. Because right now it's sock o'clock, riders.

Ride in Style. Every Mile